Why an Authentic Employment Brand is Vital to RecruitingNovember 10, 2015 | Author: Jen Iliff, VP of Marketing for Novotus
Do you know the value of employment branding and what it brings to your company? A negative employment brand can bring the wrong employees to your organization. Defining company culture and branding is crucial for successful recruiting. Culture characterizes and holds a business together, but clear definition and authenticity in your recruiting department is needed when scaling up. Novotus and HRO Today have partnered together to bring you Five Reasons to Refine Your Employee Value Proposition. Cory Kruse, President, justifies that “Identifying and understanding the culture of the organization is one of the most important tasks of talent acquisition leaders.” Culture is inherited by the development of the company and defines an organization. The philosophies and company attributes emphasized when a company is started are the foundation for the culture of the organization. Employees are the most important part of your company. Employee engagement drives the business to succeed, and employees are more engaged and positive when they have a purpose and a community of others with the same beliefs. Authenticity is so crucial that is can not be understated when illustrating the corporate culture. When hiring new employees, it is important to be transparent about your organization’s management philosophy. Successful employees are those who are engaged in their work and believe in the same values of the business. Initially hiring the wrong employee leads to loss of costs to turnover, negative impact on clients, and low productivity and loss of sales in that role. In order to reduce turnover rates, the employment brand needs to be established and galvanized into your company culture. Request a copy of our whitepaper to learn more about authentic employment branding, defining culture and recruitment process, and tips when scaling up.