Employment Branding & Recruitment Marketing

Effective Recruiting Means Attracting the Right Candidate

Attracting the People You Need Today Requires a Pro-active Recruitment Marketing Strategy

The war for talent is back. Eighty percent of CEO’s in a Harvard Business Journal study said attracting and hiring the talent they need is a challenge. At it’s core great recruiting requires an effective employment brand management strategy and tactical recruitment marketing support.

That commitment to employment branding and recruiting marketing is the core of the RPO work we do. It also drove us to create our own in-house recruitment marketing organization – ReachingTalent.

We provide programs that help you identify, target, source and engage the talent your company needs to hire, at a fraction of the cost of contingency staffing organizations. We can also help identify an employment brand strategy and build it into your career site, or evaluate the effectiveness of your current career portal.

An organization’s growth is always defined by it’s ability to attract the right employees. Our employment branding and recruitment marketing programs help you:

  • Save time in the recruiting process by targeting the right talent pool.
  • Activate hard to find candidates and motivate them to consider your opportunity.
  • Drive increased candidate volume, a best practice in increasing candidate quality.
  • Evaluate your current employment brand and career website and develop a plan to improve it.

Visit ReachingTalent, our sister company’s website.



January 20, 2017

Super Start to 2017: Novotus President Cory Kruse named HRO Today Superstar

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January 23, 2017

Novotus President Cory Kruse Named to Recruitment Process Outsourcing Association (RPOA) Board of Advisors

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