Increasing Candidate Flow for Fabrication Company Sales Openings

Increasing Candidate Flow for Fabrication Company Sales Openings

Increasing Candidate Flow for Fabrication Company Sales Openings

A company dedicated to inventing and supplying state of the art gas detection and extraction technology needed assistance in increasing candidate flow for Sales and Marketing positions.

Recruiting Need

E-mail campaign to attract and engage candidates by focusing on key attributes that the company was seeking for that specialized position. Novotus’ expertise was needed in researching, sourcing and marketing.

The Solution

  • Implemented Talent Touch recruiting solution by creating an e-mail campaign specific to client and position.
  • Established communication with the target audience to maximize the campaign open-rate.
  • Sourced over 1900 potential candidates with the desired skillset for this role.
  • Delivered weekly status snapshots with the e-mail statistics showing ‘opened’, ‘bounced’, and ‘unsubscribed’ rates.

Results 

  • Tactically sourced over 1900 candidates with specific skills.
  • Maximized the open rate by delivering three rounds of email campaigns.
  • Exceeded client’s expectation for candidate applicant flow.
  • Established a connection with over 1200 people; a forty percent open rate

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