Increasing Candidate Flow for Fabrication Company Sales Openings
A company dedicated to inventing and supplying state of the art gas detection and extraction technology needed assistance in increasing candidate flow for Sales and Marketing positions.
E-mail campaign to attract and engage candidates by focusing on key attributes that the company was seeking for that specialized position. Novotus’ expertise was needed in researching, sourcing and marketing.
- Implemented Talent Touch recruiting solution by creating an e-mail campaign specific to client and position.
- Established communication with the target audience to maximize the campaign open-rate.
- Sourced over 1900 potential candidates with the desired skillset for this role.
- Delivered weekly status snapshots with the e-mail statistics showing ‘opened’, ‘bounced’, and ‘unsubscribed’ rates.
- Tactically sourced over 1900 candidates with specific skills.
- Maximized the open rate by delivering three rounds of email campaigns.
- Exceeded client’s expectation for candidate applicant flow.
- Established a connection with over 1200 people; a forty percent open rate