An Automotive Manufacturer Struggled to Hire Veterans due to Lack of Industry Experience

An Automotive Manufacturer Struggled to Hire Veterans due to Lack of Industry Experience

An Automotive Manufacturer Struggled to Hire Veterans due to Lack of Industry Experience

A well-known manufacturer, best known for its automobiles, motorcycles and power equipment, was continually seeking top performing technical talent for its manufacturing facilities Nationwide. The organization was interested in pursuing military talent, but struggled due to the perception that only industry-experienced hires could be successful in those roles.

The Solution

  • Delivered a series of virtual & on-site training events for Human Resources and Hiring Managers, designed to compare current hiring criteria versus military skills, education and training qualifications
  • Implemented a strong, targeted brand marketing and Veteran outreach campaign to reach the military community
  • Frequent on-site hiring events with pre-screened and qualified candidates based on the availability of Hiring Managers

Results 

  • Continued hiring of military technicians via a number of scheduled on-site events
  • Expanded military hiring into a variety of other job families across the company
  • Increased recognition as an employer of choice within the military community, creating a long term pipeline of engaged military candidates
  • On-site hiring events in challenging locations ensured candidates were able to tour the facilities and experience the surrounding areas, resulting in a better long-term fit

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